What in the World is Coffee, Really - and What Exactly is FireShot Coffee?

            Coffee contains at more than 1,500 identifiable substances. About 850 of these combine to create the pleasant aroma of this amazing brew. Wow - who knew? Caffeine being one of the most highly touted ingredients gets the most press… but the others are important too, especially with respect to the health benefits of antioxidants. Many agree that consumption of coffee aids in wakefulness and in alertness. Yay! I have found plenty of articles that support the notion that coffee is helpful and beneficial. I like those articles! And best of all, coffee has zero calories.

            Benefits of working out include improving cardiovascular health, building muscles, and improving one’s overall outlook. Drinking coffee can help maximize the benefits of your workout. Caffeine helps to augment the processes of fat-burning metabolic activity. Vigorous exercise can tire or exhaust the muscles, which can result in soreness. Thankfully, as the muscles recover, they become larger, and more efficient.

            Coffee can double the effects of pain medications like Tylenol and Ibuprofen. This means you can get by with less of these meds while drinking coffee, and get the same benefits. Maybe better benefits, given the positive nature of various substances in coffee. We are raising a grandson with a life-threatening illness who often gets a medicinal dose of coffee along with his pain medications. Thankfully, he likes the coffee. :-)

            With our new brew, FireShot Coffee (www.FireShotCoffee.com), you can also have the benefits of capsaicin. The essences of several peppers (Cayenne, Habanero, and Ghost) are combined to bring an amazing unique flavor. But the active ingredient, capsaicin, is the bringer of warmth - ok heat - that is so pleasurable. This fiery essence also can bring about increased cognition, alertness, and wakefulness. As such, the blend of coffee with pepper essence packs an increased positive effect.

            Capsaicin aids in digestion and produces endorphins, which can produce a sense of well-being. Endorphins also serve to naturally reduce pain in the body. Capsaicin also has zero calories and appears to assist in weight loss as well. The consumption of hot things like this causes the brain to signal the body to release various healing substances and launch healing processes. Capsaicin has been shown to reduce the size and incidence of headaches, such as cluster headaches, reduce overall pain, treat certain skin disorders, and help manage diabetes - in some studies.

            What we are trying to say here is that the combination of coffee and hot pepper essence is not only pleasurable, but may be helpful in other ways too! Thankfully, FireShot Coffee is available in multiple strengths, depending on your desire and palate. At half-strength, the burn is barely noticeable, though your experience may vary. At full-strength, you should feel the pepper effects to some degree on the second swallow. At +1-Alarm, or double strength, most people will feel the peppery effects on the first swallow. At +2-Alarm, or triple strength, the pleasurable effects of this fiery brew are noticeable immediately. Your experiences may vary, depending on your previous involvements with hot peppers and spicy foods. Pick the level you are most comfortable with.